[oberlist] Fwd: Seminar: Imagining the Audience

stefan rusu suhebator at gmail.com
Mon Aug 27 11:50:39 CEST 2012

---------- Forwarded message ----------
From: MAP Stockholm <map.sthlm at mobileartproduction.se>
Date: Mon, Aug 27, 2012 at 12:35 PM
Subject: Seminar: Imagining the Audience
To: suhebator <suhebator at gmail.com>



**1-2 October, 2012
Bio Rio, Stockholm, Sweden*
*Register here: *www.riksutstallningar.se/samtidskonstdagarna

An international seminar about the role of the audience in artistic and
curatorial practice. Based on specific examples, internationally recognized
artists and curators present how they imagine the individual viewer’s
mental, physical and emotional experience of the art event.

*The participants are: *
Phil Collins, artist
Lundahl & Seitl, artists
Raimundas Malasauskas, curator, artist
Magdalena Malm, curator
Paul O’Neill, curator, artist, theorist
Johan Pousette, curator
Joanna Warsza, curator
Annika Wik, film theorist
*When audience is mentioned in the context of contemporary art, it is most
commonly in association with mediation and communication after the
production of an art work or exhibition. The seminar *Imagining the Audience
** *will instead focus on the role of the audience within the artistic and
curatorial process. How does an artist or curator imagine the experience,
movement and mental process of the individual viewer? And how does this
perspective influence the actual work and the way the viewer experiences
the work?

As opposed to socially engaged practices and participation, we will be
looking at practices that engage the individual viewer’s body and
consciousness. We have seen this engagement of the audience in various
ways, such as in video installations where the movement of the viewer adds
significant meaning or interpretation to the work, in immersive sound works
where the viewer is the main character, as well as in performative works
where the actions of the audience is choreographed by the artist. In the
last few years a generation of artists in the field between contemporary
art and performance have developed situations where the viewer steps inside
of a situations which is either sound based or a live event and where the
presence of the audience is vital for the development and existence of the
work or where the audience is invited to step into a different world over a
longer period of time.

The seminar will be focusing on strategies of involving the audience in
terms of dramaturgy or choreography of an exhibition, how a shift of
context or situation will change the experience of the viewer, how spatial,
temporary and other aspects are created within the curatorial process of
constructing the situation of the audience.

The practices in focus aren’t necessarily based on identification (as in
for instance feature film) but serve as a projection surface or platform
for the thoughts and emotions of the viewer. The focus of the project could
be described as how the curator or artist imagines the viewer in order to
create both a sensory and a mental experience and where in some cases the
works would not even exist without the embodied viewer inside of it. A
quote from Thomas Hirschhorn could describe this: *I want the public to be
inside a brain in activity.

*The seminar is part of a larger research project looking at the extensive
theory of *Viewing Positions* in aesthetics and film theory applying this
on contemporary art in order to gain a more differentiated understanding of
the role of the audience.
Contributions from the seminar along with other texts will be collected in
an anthology published by Art & Theory, to be released in December 2012.* *
Imagining the Audience* is arranged by Mobile Art Production,
Riksutställningar/Swedish Exhibition Agency and CuratorLab/Konstfack
University College of Arts, Crafts and Design.

The seminar takes place within the framework of Samtidskonstdagarna, a new
arena in Sweden for
professionals in contemporary art.*

**For more information about the seminar see: *www.mobileartproduction.se*
*Unsubscribe from MAP’s mailing list by sending "unsubscribe" to
map.sthlm at mobileartproduction.se
Photo: Emilia Bergmark-Jiménez


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